Today we’re super excited to share with you the interview of the successful florist and wedding professional Tomas De Bruyne! Tomas De Bruyne was always enchanted by the beauty of flowers but after taking a job in a flower shop, the “flower virus” caught him, as he said! Today is one of the most talented floral designers who has the skill and the knowledge to create mind blowing floral art installations and offer to his clients the best result. Tomas can transform any kind of wedding, celebration and event and brings it to the next level. He creates unique memories and expresses his client’s emotions and visions through his creations. We had the opportunity to get to know him more through the following interesting interview. Keep reading and prepare to get inspired!
How did you get into floral design?
Actually, the flowers have found me. My girlfriend’s parents had a flower shop. Because I wanted to spend more time with her, I started working in the shop. That’s how, in addition to the love virus, the flower virus caught me.
What ingredients make for a perfect event?
If I had to give a top 3, I would start with top experience. It’s all about sharing emotions and creating unique experiences. Party entertainment comes in second, linked to the theme. The right decor can really set the mood. This applies to both wedding and business events. Thirdly: food and beverage, obviously a top part of the experience. I must add that our clients’ expectations can vary depending on their focus and purpose of event. That is why we are very loved and known in the world of customized events, where we let the customer’s DNA come to the surface.
What’s your favorite part of the job?
I really love the design process: being challenged and searching for the right interaction between location, scenography, theme and flowers. This with one goal in mind: to work towards the wishes of the customer. Because every event is different, this makes our job very exciting. As a project progresses, it’s great to see all the pieces of the puzzle fit together.
Are there any event or wedding trends you’re excited about at the moment?
In the past many events were similar. Nowadays, an event can really be personalized. A fantastic trend! The challenge is to offer an intense experience for the public. This does not necessarily mean that an event must be big, but that an event has the necessary “grandeur”. Grandeur makes an event special and adds magic.
What do you consider your biggest career success to date?
I attach great importance to building lasting relationships. I find the contact with my international clients and partners, who give us their trust, fantastic and for me this is a form of success. The fact that they keep coming back gives me incredible satisfaction.
What’s is the motto you live by professionally?
“Go for the extra mile”. Average is not enough. I pursue perfection in everything I do, aim high and challenge myself on a day to day basis to perform even better.
Who has influenced you the most in your career?
My life consists of a succession of experiences and moments with different individuals. I am thinking of artists, business coaches, teachers and mentors in general, and even religious gurus. So many important people, consciously or unconsciously, have made their contribution, making it impossible for me to pick 1 someone out. Each individual has a certain wisdom, so it’s up to me to pick and learn from him/her.
What are the key decisions for a couple when planning a wedding?
A couple needs to know what concept they want to bring and what story they want to tell. Once the concept has been decided, everything can be linked to this, going from color, mood, design settings to even the food. Communication is the key here. As a designer I depend on the input of the couple.
What are the main considerations for a destination wedding abroad?
Choosing the right location that matches the expectations and story. “Go local. Think and act local”. I want to indicate that you need to be aware of the local and culinary customs. I would highly recommend working with a wedding planner who’s aware of this. Someone who knows the pros and cons and guides the couple. As a floral architect, this is exactly what I do: giving advice and offering possibilities, with the aim of a maximum visual experience.
Which social media platform do you prefer for event marketing and why?
We prefer Instagram because our customers want to see images for inspiration. It shows what we have in store for them: our “ability”, our capabilities and expertise. But I don’t want to get caught up in the numbers. We want to make sure our work is being seen by people who care. We prefer highly engaged followers and creating real relationships with them. By using hashtags we increase our visibility and we profile ourselves in a unique segment, that of architectural floral experiences worldwide.
What is your current favorite color combination?
Shade and tints of pinks, purples and burgundies are currently my preference. This color combination contains the feminine and masculine aspect and brings out the natural, terrestrial, spontaneous and playful effect. Sometimes I can agree with the Pantone color of the year, but this year there’s no match. Another fascinating interaction is emerald green with aqua blue.
Where do you get the inspiration from?
For me, inspiration is everywhere, because I am open for different forms of art. I believe each and every art element has a design potential to be inspired from. My focus is not only on color or shape but texture, line and concept. All of these can give me inspiration. As an architectural floral designer, I do get my inspiration from other designers such as Zaha Hadid and glass artist Chihuly.
What’s the most spectacular event you have planned?
The event for the Ambani family from India was very impressive. The expectations of the customer were high, so the bar was set equally high for organization, preparation, logistics, etc. Good cooperation between the various partners was crucial, with a fantastic event as a result.
What has been your favorite celebrity wedding?
The event for the Ambani family from India. The grandeur, challenge and final result were very successful. If you get a heartfelt “thank you” from the client and the wedding planner afterwards, this is of course the icing on the cake.
Which country do you want to plan a destination wedding?
It’s not the first time this question is being asked. I’m not a wedding planner, so I don’t really do destination weddings. You can compare my profession to that of an architect. An architect designs a building. A floral designer or floral architect designs installations for all kinds of events. So, my job involves communicating the story of the client through my medium, flowers. My clients are couples, companies, event planners or scenographists. I believe in the expression ‘stick to what you know’ and mine is architectural floral experiences. Everyone has their expertise and mine is uplifting events by creating added value. I love collaborating with partners that share the same value and mindset. And ultimately, we all have the same goal: going that extra mile to make our customer happy.